Politicalization of masks

ressemiotization of facial protection among Pânico listeners (2020-2022)

Authors

DOI:

https://doi.org/10.55738/alaic.v22i44.1048

Keywords:

Communication, Consumption, Politicization, Masks

Abstract

Based on the assumption that masks, during the COVID-19 crisis period, have evolved beyond mere consumer items and instead, constitute statements within a discursive framework when portrayed in media productions, this article aims to examine the transformation of political symbolisms associated with facial protection in public manifestations on social media channels that broadcast radio programs. As the subject of our research, we have selected comments from listeners of the "Pânico" program, on the show's YouTube channel, spanning from 2020 to 2022. Employing Content Analysis as our methodological approach, we intend to observe how the symbolisms surrounding masks have changed over time, transmuting facial protection into a consumer artifact imbued with ideological perspectives and social dissatisfactions.

Author Biography

Eliza Bachega Casadei, PPGCOM ESPM

Professora titular do Programa de Pós-graduação em Comunicação e Práticas do Consumo da Escola Superior de Propaganda e Marketing de São Paulo (PPGCOM ESPM). Doutora em Ciências da Comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP). Bolsista de Produtividade em Pesquisa do CNPq - Nível 2.

Lattes:  http://lattes.cnpq.br/6547895943001454

Orcid: https://orcid.org/0000-0003-2810-8702

Email: elizacasadei@yahoo.com.br

Published

01/25/2024

How to Cite

CASADEI, E. B. Politicalization of masks: ressemiotization of facial protection among Pânico listeners (2020-2022). Revista Latinoamericana de Ciencias de la Comunicación, [S. l.], v. 22, n. 44, 2024. DOI: 10.55738/alaic.v22i44.1048. Disponível em: https://revista.pubalaic.org/index.php/alaic/article/view/1048. Acesso em: 2 jul. 2024.