FAR BEYOND TELEVISION FICTION: STRANGER THINGS AND THE ENGAGEMENT STRATEGIES OF THE ENTERTAINMENT INDUSTRIES

Abstract

The contents of the entertainment industry are designed based on strategies, be they launch or distribution. These actions are part of the logic that has been in vogue in the media scene since the advent of mass culture. However, with the emergence of elements that go beyond massive logic, the internet, and digital environments have increasingly allowed the instance of circulation to gain space in industrial strategies, an example of the case analyzed in this paper: the repercussion of the song “Running Up That Hill”, by Kate Bush, which surpassed the narrative of Stranger Things, serving as an engagement strategy beyond fiction.