Algoritmo e (in)visibilidades: consumo midiatizado no movimento minimalista no Instagram

Authors

DOI:

https://doi.org/10.55738/alaic.v21i41.932

Keywords:

minimalismo no Instagram; algoritmo; consumo midiatizado; consumo consciente

Abstract

Minimalism aims to reduce rampant consumerism with a focus on emotional, financial, and environmental sustainability. The purpose of this article is to reflect on how the different perspectives of mediatization operate in the minimalist process, inside the sphere of conscious consumption on Instagram. We carried out empirical research, “floating reading”, and content mapping of the main hashtag of the profile @seja.minimalista, in addition to theoretical articulation about mediatization, consumption, algorithm, and (in)visibilities of the process. Paradoxically, the results point to the prioritization of content related to consumption.

Author Biographies

Patrícia Saldanha, Universidade Federal Fluminense

Associate Professor and current Coordinator of the Social Communication and Advertising Course at Universidade Federal Fluminense and permanent member of the PPGMC - UFF (Postgraduate Program in Media and Everyday Life). Founder, General Coordinator and CNPq Leader of LACCOPS (Research Laboratory of Community Communication and Social Advertising). Leader of the Project "Emerging Research Groups" of FAPERJ (2020 - 2024). Vice-Coordinator of ALAIC's Citizenship WG (2012-2016), Coordinator of ALAIC's Citizenship WG (2016-2018), Coordinator of Intercom Jr. Advertising. (2015). Coordinator of Intercom Jr. Citizenship (2016-2018). Experience in the area of Communication, with emphasis on Advertising and Community Communication. Coordination of Events and Editorial and Audiovisual Production, working mainly on the following themes: humanistic inclusion in social, counter-hegemonic communication, Social Advertising (community, affirmative, public interest, transversal, cause), Strategic and Advertising Campaign Planning. Founding member of INPECC (National Institute for Research in Community Communication). Master in COMMUNICATION AND CULTURE (2003) and PhD in COMMUNICATION AND CULTURE (2009) from the Federal University of Rio de Janeiro and Post-Doctorate in COMMUNICATION AND CULTURE (Sensorial Advertising), besides specializations at Baruch College (NY/USA). With strong participation in the structuring and vice-coordination of LECC (Laboratory of Studies in Community Communication/ECO/UFRJ): in the organization of the Biennial Meetings, bimonthly lectures and activities performed by the Study Groups for 10 years. Graduated in Advertising and Publicity with significant experience in the professional market, besides extensive teaching experience in Public and Private Universities, with participation in undergraduate, masters and doctorate boards and monographic and dissertation orientations. He has published articles in Journals and in annals of National and International academic events.

 

Renata Tarrio, Universidade Federal Fluminense

Ph.D. student in Media and Everyday Life at Universidade Federal Fluminense and Visiting Researcher Student at the University of Leicester. Member of the Research Laboratory in Community Communication and Social Advertising (LACOOPS). Master in Communication and Semiotics from the Pontifical Catholic University of São Paulo.

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Published

12/31/2022

How to Cite

SALDANHA, P.; TARRIO, R. . Algoritmo e (in)visibilidades: consumo midiatizado no movimento minimalista no Instagram. Revista Latinoamericana de Ciencias de la Comunicación, [S. l.], v. 21, n. 41, p. 84–98, 2022. DOI: 10.55738/alaic.v21i41.932. Disponível em: https://revista.pubalaic.org/index.php/alaic/article/view/932. Acesso em: 22 dec. 2024.

Issue

Vol. 21 No. 41 (2022): Communication for sustainable development

Section

Dossiê

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